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Preventing Malicious Spyware or Adware from Hijacking Your Computer
The Federal Trade Commission (FTC) announced that it had used existing fair trade laws in asking a federal court to shut down some of the leading distributors of malicious “spyware” or “adware” software. This type of malicious software may be lumped...
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Dealing with Digital Disease In Your Business
Copyright 2005 Keith Gloster A virus is a program that replicates itself. It cannot exist on its own so it attaches to another program, usually an executable one. A worm is like a virus—it also replicates itself. However, it can stand on its own...
Protect Your PC from Viruses Worms Trojans
Each of the items in the checklist below is part of a broad and easy to implement security policy. If you create a similar program, you can protect yourself and your PC from the numerous threats to your security and privacy. 1. Install all...
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No matter what industry you're in, it's absolute vital that you
either sell software or offer free software to your customers.
By the time you are done reading this article, you will
understand why.
1. "It's the Product !"
No amount of marketing "how to" is going to make up for not
having a killer product.
People are sick of being told how to do it. They want something
that will "do it" for them.
Software does just that ... It *does* things for people.
Stop trying to sell "how to" and start selling instant solutions.
That's where the real money is.
2. Downloadable Viral Marketing Tools
OK, so you don't want to sell software. Fair enough.
You're crazy if you don't use software as a viral marketing tool.
Many of the largest lists on the Internet were built using free
software downloads as an enticement for subscribing.
You can easily add viral twists to these tools and before
you know it hundreds or even thousands of sites could be
offering your free software - becoming virtual newsletter
subscriber magnets.
What if you created just one new tool like that a week?
How big would your list be inside of 6 months?
3. Create Value-Added Customer Helper Apps
What if you were to create applications that simply added value
to your existing products and services?
How much higher would your customer satisfaction be if you
created various software tools to teach, train, support,
or otherwise help your customers?
How many more sales would that added customer satisfaction
generate for you without any additional effort year after year?
4. Upsell Products
As you probably know, selling new products to existing customers
is the easiest way in the world to make money.
It's 5 times easier to sell to an existing customer than it is to
acquire a new one.
Why not create new products using "Make Your Own Software" and
sell them to your existing customer base?
Instant profits.
5. Highest Profit Margins in the World
Electrons are free.
If you're selling an instantly downloadable product, your
product fulfillment costs are virtually nil.
Plus, in the software industry there is no inventory to manage,
so it's probably the easiest business in the world to manage as
well.
****************************************************************
Mike Chen was one of the pioneers of the software security
industry and is a widely respected Internet Marketing expert.
Mike's newest product, "Make Your Own Software," allows even
those who don't know a single line of code to create software
programs instantly. EDITOR'S NOTE: "Make Your Own Software"
has our highest rating. It's a mission-critical tool:
http://www.makeyourownsoftware.com/braj
**************************************
About the Author
Mike's newest product, "Make Your Own Software," allows even
those who don't know a single line of code to create software
programs instantly. EDITOR'S NOTE: "Make Your Own Software"
has our highest rating. It's a mission-critical tool:
http://www.makeyourownsoftware.com/braj
Written by:
Mike Chen
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